After almost 25 years of career and more than 400 commercials, today he is among the top directors of the industry in Colombia and the most outstanding in the storytelling category.

His experience has also led him to direct projects abroad, in cities such as Moscow, Seoul, Madrid, San Francisco, Quito and Santo Domingo.

In recent years, he has directed several of the most important campaigns in the region, for brands such as Pepsi, AB InBev, Huawei, Discovery Channel, Avianca Airlines and Banco Itaú among many others, accumulating with them different international awards that recognize his creative work.